South Shore Bank Announces New Chief Marketing Officer
Bank Hires Jane Bowman to Oversee the Marketing and Communications Teams
South Shore Bank is proud to announce the hiring of Jane Bowman as its Chief Marketing Officer. Bowman brings extensive marketing experience and an impactful record of leading dynamic marketing and advertising campaigns that strengthen brands, generate new revenues and inspire consumer confidence.
As Chief Marketing Officer, Bowman will oversee the Marketing, Advertising and Communications teams and lead the rebranding of South Shore Bank. The new brand, Sharing Success, is inspired by the bank’s performance providing critical Paycheck Protection Program (PPP) loans and giving back PPP proceeds to create the South Shore Bank Community Fund, which helped people struggling with rent and mortgage payments due to the pandemic. Bowman will sit on the bank’s marketing committee and will report directly to Chief Operating Officer, Pam O’Leary.
“Jane is a welcome addition to lead our marketing and communications teams,” said COO, Pam O’Leary. “We look forward to Jane bringing her wealth of knowledge and experience to help our bank best market our services and tell the story of our commitment to the communities in which we do business.”
“I’m thrilled to join South Shore Bank at such a pivotal time in its growth,” said Bowman. “To be part of an organization that lives its brand promise of Sharing Success in giving back to our community is truly a marketer’s dream role.”
Prior to joining South Shore Bank, Bowman spent more than 12 years at The Boston Globe, most recently as Vice President of Marketing and Strategic Partnerships for Boston Globe Media. In that role, she worked to develop new consumer and business initiatives across all platforms as well as partnerships for The Boston Globe and Boston.com. Prior to that, Bowman was Vice President of Marketing and Research for Comcast Spotlight’s Northeast Division, focused on planning and development to support the advertising sales business. Bowman resides in Boston’s Back Bay neighborhood and is active in the community. Bowman is a fellow of the Besty Magness Leadership Institute and has served on the board of the AdClub of Boston, Big Sister Association of Greater Boston, and The Globe Foundation. Bowman earned a Bachelor of Science in Business Administration from Drexel University and a Masters’ Degree in Management from Lesley University.